Guide 23 · Basics
Meet Jolly: Muse's Avatar & How to Personalize Yours
Jolly is Muse's default avatar — cream-colored, beady-eyed, and fully customizable. How to rename, redesign, and tune your agent.
By Abhit T. · Updated October 6, 2026 · 8 min read
Short answer
Jolly is the cream-colored default avatar of Meta's Muse AI agent, named by Mark Zuckerberg at Connect 2026. You can rename your Muse, redesign its avatar and attire, and adjust how proactively it messages you.
Who is Jolly?
Every Muse agent comes with a face — and that face has a name. At Meta Connect on September 23, 2026, Mark Zuckerberg introduced the default Muse avatar: a cream-colored, doll-like creature with beady black eyes and an upward smile, named Jolly for its “jolly and completely customizable character and personality.”
The design is deliberate. Where rival AI assistants present as impersonal interfaces, Meta gave its agent something closer to a plush toy — a look commentators have compared to Labubu collectibles and Fall Guys beans. Meta's chief AI officer Alexandr Wang leaned into it hard, posting a flood of AI-generated Jolly memes that turned the little creature into a minor internet celebrity within days of the keynote.
What you can customize
Jolly is only the starting point. Meta built Muse's identity to be reshaped: users can change their agent's name, redesign its appearance, and even dress it — Zuckerberg's own agent, for example, is named Agrippa after the Roman general, and wears a toga with a laurel wreath.
Personality is adjustable too. Muse can be proactive — checking in with reminders, suggestions, and updates — and you control the volume: keep its messages frequent, quiet them down, or switch proactive nudges off entirely. If you want the full walkthrough of what Muse can do day to day, start with our beginner's guide. Stuck on a name? Our Avatar Studio has 100 avatar names and 100 character presets with a shuffle generator.
How to personalize yours
- Open the Muse app and find your agent's profile or settings — look for avatar, appearance, or personalization options.
- Give your Muse a name. Pick something you'll naturally say out loud, since voice and the upcoming smart-glasses integration wake the agent by name.
- Redesign the look. Start from Jolly or build something entirely different — the avatar is meant to be yours, not Meta's.
- Set the personality. Decide how your Muse talks to you and how often it reaches out on its own; you can always tune this later.
- Revisit it monthly. As you learn what you actually use Muse for, the name, look, and chattiness that felt right on day one may deserve a refresh.
The Realtime Avatar: video-chatting your agent
Personalization is about to get a lot more literal. At Connect, Meta announced the Muse Realtime Avatar — live video chat with an animated version of your agent, demonstrated publicly by Alexandr Wang on September 24. Speech and video generate from a shared stream, so the avatar's voice, lip movement, and expressions stay synchronized as you talk.
Notably, the system can animate a reference image during a live conversation — a photographic portrait, an illustration, an animal, or even an everyday object. There is no public release date yet, so treat it as a preview rather than a product. Our Connect 2026 roundup tracks every announcement and its status.
Jolly on your keychain
If you'd rather carry the little guy around, that's the idea behind the Muse Charm: a Tamagotchi-style keychain gadget with a small screen, a fingerprint sensor, and Jolly as its default avatar. Tap, speak, and Jolly toddles off to handle the task — no phone required. It ships in December 2026.
Whether you keep Jolly, design your own Agrippa, or wait for the video-chat avatar, the principle is the same: Muse works best when it feels like yours. A name and a face turn an app into a companion — and companions get used.